Simple… Make a badass commercial. The new Nike football commercial is friggin’ AWESOME! I find myself skipping through commercials, seeing the Nike commercial, and going back and watching it once, sometimes twice.
And, note to TV and movie directors, this same principle works for you, too.Â If you make crap, people won’t watch it.Â You make something good, people will watch.
Yes, I’m smart.Â 🙂