Simple… Make a badass commercial. The new Nike football commercial is friggin’ AWESOME! I find myself skipping through commercials, seeing the Nike commercial, and going back and watching it once, sometimes twice.
And, note to TV and movie directors, this same principle works for you, too. If you make crap, people won’t watch it. You make something good, people will watch.
Yes, I’m smart. 🙂
Dude, hands down, that is one of the best commercials i have seen in a while! also like the “last of the Mohican’s” theme music in the background
The only way the commercial could have been better would be if a Mohican came out of the endzone and chopped off Steven Jackson’s head.